Thursday, February 01, 2007

When Good Marketers Go Bad

The city of Boston had a major terrorism scare yesterday, with the bomb squad frantically running around checking a rash of suspicious electronic devices placed near major building, bridges, & and the subway.

Who was responsible? Was it Al Qaeda? Hezbollah? Iranian agents? Neo-Nazis? Disgruntled postal workers? Well, um, no. The guilty party was:.... A talking meatball.

The whole thing turned out to be part of a publicity campaign for a late night cartoon cable show featuring the meatball and his good friends a talking milkshake and a box of french fries. Someone apparently thought that instilling the fear of mass destruction and fiery death into the the public would be a good publicity ploy.

Then again, instilling the fear of mass destruction and fiery death into the the public is what got Bush re-elected, so you can't blame these guys for trying.

0 thoughtful ramblings: