If you're one of those people who likes seeing commercials after you just finished paying nine bucks to see a movie in a theater, there's good news for you: Even more ads are coming! Spending by advertisers on those ads rose by 18% this year, and will likely continue to go up by 15% every year through 2008. With digital technology working its way into projection booths, it's becoming easier for agencies to insert ads or switch them out depending on a particular film's anticipated audience.
Theater owners, of course, view this as welcome news. Box office receipts so far this year are off by six per cent, so the additional source of revenue is welcome.
However, these same theater owners are apparently oblivious to the fact that many moviegoers resent shelling out big bucks for tickets and refreshments, only to be subjected to freaking commercials!!! Heck, if we're going to be forced to sit there and watch a cheesy ad for the latest Chevrolet, well, then we may as well just stay home and see it for free on TV!
It's no wonder that more people are deciding to wait for the DVD's to come out.
Wednesday, December 07, 2005
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