It was just last month that Boston authorities were forced to shut down several bridges and highways because of a marketing campaign gone bad. In that incident, electronic figures meant to to push characters on a Cartoon Network show led to a massive bomb scare.
Now another company's advertising campaign has force the city to shut down a historic cemetery. In this latest stunt, soft drink maker Dr. Pepper launched a treasure hunt. One of the clues apparently led consumers to think that a coin worth a million dollars was hidden somewhere in Boston's Granary Burial Ground. The 347 year old graveyard is the final resting place for such figures as John Hancock, Paul Revere, and Samuel Adams.
Officials closed the cemetery after a number of treasure hunters showed up to look for the coin.
Now another company's advertising campaign has force the city to shut down a historic cemetery. In this latest stunt, soft drink maker Dr. Pepper launched a treasure hunt. One of the clues apparently led consumers to think that a coin worth a million dollars was hidden somewhere in Boston's Granary Burial Ground. The 347 year old graveyard is the final resting place for such figures as John Hancock, Paul Revere, and Samuel Adams.
Officials closed the cemetery after a number of treasure hunters showed up to look for the coin.
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